Sam
Balter.

I make content people actually want — which, in B2B, is a higher bar than it sounds. I've spent a decade-plus clearing it at three companies: HubSpot, where I ran marketing for the podcast network and hosted Weird Work, a show about the world's strangest jobs (hand models, pet psychics, one international pizza consultant). ZoomInfo, where I built an editorial team and turned company data into research the business press actually covered. And now Wistia, where I lead content and SEO strategy and spend a suspicious amount of time thinking about how AI changes the way people find things.

Off the clock: Boston area, two small kids, one large cargo bike, and a steady supply of spreadsheet models nobody asked for.